Respect des droits d’auteur en référencement
Mardi 2 octobre 2007Bonjour à tous!
Ceux qui ont des connaissances en référencement Internet savent probablement ce qu’est le ‘copywriting‘. En fait, le copywriting, c’est l’art d’écrire du texte pertinent pour les visiteurs et pour les robots des moteurs de recherche. Grâce à un juste équilibre entre l’information et les mots clés ciblés par le référenceur, ce contenu riche permettra d’augmenter la performance d’un site Web dans les moteurs de recherche soit par une amélioration du positionnement ou une hausse de crédibilité.
Qui dit texte, dit rédaction de texte, dit auteur. Que l’auteur du texte ait écrit ce texte pour un client ou pour lui-même, ce texte ne devrait pas être copié d’une autre source, ni recopié par une autre personne et devrait entièrement avoir été pensé et créé par l’auteur.
Ceux qui sous-estiment le pouvoir de l’Internet s’en mordront les doigts…
En effet, il existe plusieurs outils sur le Web pour nous permettre de vérifier si une personne a plagié, copié ou volé le contenu (texte) d’un autre site Web.

Google a plus d’un tour dans son sac… et nos experts en référencement également!
Grâce à l’infinité d’informations que l’on retrouve sur le Web, il est aujourd’hui très facile d’accumuler des preuves sur des personnes qui oseraient copier le contenu ou une partie du contenu du site Web d’une autre personne.
Il faut respecter les droits d’auteur de tous ces gens qui travaillent très fort à obtenir de bons résultats pour leurs clients et pour leur propre entreprise. Ceux qui croient pouvoir réussir sans une certaine éthique professionnelle se trompent royalement…
Rappelez-vous! Il n’y a pas de crime parfait… Surtout sur le Web.
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